All resources

Founder guides

Minimum order quantities explained

Why factories and fabric mills have minimums, and how small brands can work with them.

Two different minimums

  • Factory MOQ: the smallest run a production line will set up for, per style or colour.
  • Fabric MOQ: the smallest amount a mill will dye or produce, often hundreds of metres.

How to start smaller

  • Use stock fabrics or available colours instead of custom dyeing.
  • Launch fewer styles with more depth instead of many styles with few pieces.
  • Share fabric across several styles to reach the mill minimum.
  • Work with ateliers that accept small runs — usually at a higher unit price.

What to ask a factory

  • Is the MOQ per style, per colour or per order?
  • Can sizes be mixed within the minimum?
  • What is the price difference between the minimum and a larger run?

This guide is general information, not legal advice. Rules change and can differ by country — check the official sources or a qualified advisor before relying on it.